Privacy Policy

Effective date: 1 June 2026 | Last updated: June 2026

AH Global Brands Limited, trading as Amber Hours ("we", "us", "our"), is committed to protecting your personal data and handling it responsibly. This Privacy Policy explains what personal data we collect, how we use it, and your rights in relation to it.

This Privacy Policy applies to all users of the Amber Hours Collection (The Sunday Reset, The Visibility Blueprint, The Intentionality Board) and visitors to myamberhours.com. It is compliant with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

We are the data controller for the purposes of UK GDPR. If you have any questions about how we handle your data, please contact us at hello@myamberhours.com.

  1. Who We Are

    AH Global Brands Limited is a private limited company incorporated in England and Wales (company number 17266932), trading as Amber Hours. Our contact address for data protection purposes is:

    AH Global Brands Limited
    Trading as Amber Hours
    hello@myamberhours.com

  2. What Data We Collect

    We collect the following categories of personal data.

    Purchase and transaction data
    When you purchase any product from the Amber Hours Collection, our payment processors (Stripe and Gumroad) collect your name, email address, billing address, and payment information on our behalf. We receive confirmation of your purchase and your email address.

    Email communications
    If you contact us at hello@myamberhours.com, we will collect your name and email address and any information you include in your message.

    Newsletter sign-up
    If you choose to subscribe to our newsletter, we will collect your email address. Subscription is entirely optional and based on your active, freely given consent. You can unsubscribe at any time by clicking the unsubscribe link in any email we send you.

    Website usage data
    When you visit myamberhours.com, we may collect standard technical data including your IP address, browser type, pages visited, and time spent on the site. This is collected through cookies and analytics tools. Please see Section 6 for more information on cookies.

  3. How We Use Your Data

    We use your personal data for the following purposes:

    To process your purchase and deliver any product from the Amber Hours Collection to you.

    • To respond to enquiries or requests you send to hello@myamberhours.com.

    • To send you the Amber Hours newsletter, where you have opted in to receive it.

    • To improve our website and understand how it is being used, through anonymised analytics data.

    • To comply with our legal obligations.

    We will never use your personal data for purposes incompatible with those listed above, and we will never sell your data to third parties.

    4. Legal Basis for Processing

    Under UK GDPR, we must have a lawful basis for processing your personal data. Our lawful bases are as follows:

    • Contract: processing your purchase data is necessary to fulfil our contract with you.

    • Consent: we process your email address for newsletter purposes only where you have given us clear, active consent. You may withdraw this consent at any time.

    • Legitimate interests: we use anonymised analytics data to improve our website and understand our audience, where this does not override your rights and interests.

    • Legal obligation: we may process your data where required to comply with applicable law.

      5. Third Party Processors

      We use the following trusted third-party service providers to operate our business. Each is contractually bound to handle your data securely and in accordance with UK GDPR:

    • Gumroad: our digital product platform, which processes purchases and delivers the product to you. Gumroad's privacy policy is available at gumroad.com.

    • Stripe: our payment processor, which handles payment transactions securely. Stripe's privacy policy is available at stripe.com.

    • Squarespace: our website platform. Squarespace's privacy policy is available at squarespace.com.

    • Google Workspace: we use Google Workspace for business email. Google's privacy policy is available at google.com.

    • Kit (formerly ConvertKit): if you subscribe to our newsletter, your email address will be stored with Kit, our email marketing provider. You may unsubscribe at any time. Kit's privacy policy is available at kit.com.

      We do not share your personal data with any other third parties except where required by law.

      6. Cookies

      Our website uses cookies — small text files placed on your device — to make the site function properly and to help us understand how it is being used.

      We use the following types of cookies:

    • Functional cookies: essential for the website to operate correctly. These cannot be disabled.

    • Analytics cookies: these help us understand how visitors interact with our website, such as which pages are visited most often. This data is collected in anonymised, aggregated form. We use this to improve the website experience.

    When you first visit myamberhours.com, you will be asked to consent to non-essential cookies. You can change your cookie preferences at any time through the cookie settings on our website. Please note that disabling certain cookies may affect how the website functions.

    7. Data Retention

    We retain your personal data only for as long as necessary for the purposes set out in this Privacy Policy, or as required by law.

    • Purchase and transaction data: retained for 7 years in accordance with UK tax and accounting obligations.

    • Email communications: retained for as long as the correspondence is relevant and deleted thereafter.

    • Newsletter subscriber data: retained until you unsubscribe, after which your data is deleted from our mailing list within 30 days.

    • Website analytics data: retained in anonymised form indefinitely.

      8. Your Rights

      Under UK GDPR, you have the following rights in relation to your personal data:

    • The right to access: you may request a copy of the personal data we hold about you.

    • The right to rectification: you may ask us to correct any inaccurate or incomplete data.

    • The right to erasure: you may ask us to delete your personal data, subject to our legal obligations.

    • The right to restrict processing: you may ask us to limit how we use your data in certain circumstances.

    • The right to data portability: you may request your data in a structured, commonly used format.

    • The right to object: you may object to our processing of your data where we rely on legitimate interests as our lawful basis.

    • The right to withdraw consent: where we process your data based on consent, you may withdraw that consent at any time. This does not affect the lawfulness of processing before withdrawal.

      To exercise any of these rights, please contact us at hello@myamberhours.com. We will respond within 30 days. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

      9. Age Restriction

      All products under the Amber Hours Collection are intended for adults aged 18 and over. We do not knowingly collect personal data from anyone under the age of 18. If you believe a person under 18 has provided us with their personal data, please contact us at hello@myamberhours.comand we will delete it promptly.

      10. International Data Transfers

      Some of our third-party processors, including Gumroad and Stripe, may process your data outside the United Kingdom. Where this occurs, we ensure that appropriate safeguards are in place in accordance with UK GDPR, including standard contractual clauses or adequacy decisions where applicable.

      11. Security

      We take the security of your personal data seriously. We use appropriate technical and organisational measures to protect your data against unauthorised access, loss, or disclosure. Our third-party processors are also required to maintain appropriate security standards.

      However, no method of transmission over the internet is entirely secure. While we do our best to protect your data, we cannot guarantee absolute security.

      12. Changes to this Privacy Policy

      We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. Any updates will be published on our website at myamberhours.com with a revised effective date. We encourage you to review this policy periodically.

      13. Contact Us

      If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:

      AH Global Brands Limited
      Trading as Amber Hours
      hello@myamberhours.com
      myamberhours.com

      This is your hour. Still. Whole. Yours.

      © 2026 AH Global Brands Limited. All rights reserved. Registered in England and Wales. Company number 17266932.